I don't know how to express how important this is. Yes, everyone is shoving this video in your face, but it's for a reason. If you haven't watched it, now's the time. You have 30 minutes. Trust me - it's worth your time, and then you'll join the cause too. Please. If, for nothing else, do it so your kids will be proud of the world we live in, and proud that you were a part of making it better.